Both ad automation and AI are enhancing creative productivity and efficiency for the industry—unlocking creative bottlenecks and mitigating persisting challenges all too familiar to today’s advertisers. Fluency’s CPO, President and Co-Founder, Eric Mayhew, was featured in AdExchanger on this topic, where he discusses how to leverage these tools to streamline creative processes, generate a larger variety of targeted ad content, and subsequently increase their return on advertising spend.
Read more from Fluency’s Eric Mayhew in AdExchanger.
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