On April 10, 2025, Marin Software announced a plan of dissolution. As Marin Software winds down its digital advertising software, agencies and in-house ad teams are looking for answers—and alternative solutions.
What’s happening with Marin Software’s shutdown?
According to a press release from the company, Marin Software’s Board of Directors has approved a Plan of Dissolution and Liquidation (the "Plan of Dissolution") that is subject to the approval of Marin Software’s stockholders. If stockholders approve this Plan of Dissolution, Marin Software plans to:
- wind down and cease operations in an “orderly” manner;
- delist from Nasdaq;
- satisfy its outstanding liabilities and debts;
- dispose of some or all of its assets; and
- distribute net proceeds to stockholders.
The company aims to present this plan to stockholders during Q2 2025 for approval. Once it’s approved, Marin Software “will begin the dissolution process in accordance with Delaware Law.”
What does Marin Software’s shutdown mean for me?
If you’re a current Marin Software user, we suggest doing two things to ensure you’re covered ahead of Marin’s operational shutdown:
- Reclaim full ownership of your ad platform credentials and data. Work with your Marin representative to make sure you have direct access to your data and ad platform accounts (Google Ads, Meta, Microsoft Ads, etc.). Maintaining access to all of your current ad platforms is critical.
- Evaluate what you need in your next digital advertising solution. Before moving to another platform for PPC and paid social campaign management, determine the capabilities you need in a new solution. What did you like about using Marin, and what did you wish you could do? What systems or tools does the new tool integrate with? (Our Buyer’s Guide for current advertising automation solutions can help with this!)
Marin Software alternative: Fluency’s Digital Advertising Operating System
As Marin Software winds down, you don’t want to miss a single opportunity for your company and your clients. You have a lot of different options about where to go next for your advertising management. Knowing what your primary needs are can help you make the right long-term decision as you move your ad strategies to a new technology partner.
Fluency’s Digital Advertising Operating System is the best-in-class solution for advertisers:
- Managing multi-location ad campaigns or franchise advertising strategies
- Handling a large volume of accounts or campaigns, particularly across multiple channels
- Integrating rapidly changing data into ad strategies in real time (including account data from your CRM, inventory data, and first-party data) to power their ads, whether that means directly syncing data into ad copy or turning ads on/off based on real-time events
- Looking to increase the efficiency and capacity of their AdOps without adding headcount
- With complex budgeting needs who want to simplify pacing and reduce over-/underspending
Fluency delivers everything you need to scale your advertising operations with transformational speed, flexibility, and precision. We partner with you to bring your data and strategy together into one system that centrally manages your search, social, and programmatic media.
The result eliminates manual tasks, so you can effortlessly drive comprehensive ad programs at scale. Fluency’s holistic automation solutions simplify workflows related to campaign launches, budgeting, ongoing management, and AI-driven performance optimization.
Our team can help you seamlessly transition your search, paid social, and other channel campaigns from Marin Software to Fluency.
Connect with us to learn how our system compares to tools like Marin. Through a personalized consultation, our advisors will work to understand your goals, requirements, and how to transition effectively to a new solution.
Get the best digital advertising campaign management solution for enterprise teams
While Marin Software has played a key role in enabling digital advertising efficiency, Fluency can take your team further through process automation, seamless integrations with your data sources, and holistic multichannel management for major platforms like Google, Microsoft, Basis, and Meta.
Fluency is rated #1 for Support, Usability, and Results on G2 for enterprise teams and #1 for Results and Relationships for Mid-Market teams. Our growing team has a wealth of advertising experience and we’re committed to providing our clients with ongoing support for their goals.
If you’re worried about what happens now that Marin is shutting down, we can help you migrate accounts, data, and workflows over to Fluency with minimal disruption.
Connect your data to launch, manage, and optimize any size advertising portfolio—all in one place. Set up some time with our team to learn why Fluency is the best Marin Software alternative for enterprise advertising teams.
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