The Agentic Operating System for Advertising
Run high-volume, multichannel campaigns at scale without growing headcount. Trusted by leading advertisers to manage $3 billion in ad spend every year, Fluency automates your most complex advertising workflows from campaign setup and launch to budget pacing, and unified reporting.
Safely automate multichannel campaigns. Scale without limits.
Manual execution doesn't scale. Ungoverned AI doesn't either. Fluency provides a cross-channel orchestration layer that connects your systems and executes with absolute precision. Your teams expand their impact while your business grows faster.
Precision automation across the entire advertising workflow
Give your people the infrastructure they need to manage more accounts, faster. All while maintaining auditability, operational control and the governance needed to run AI successfully at scale.
Integrate your systems so campaigns build themselves
Fluency connects your key operational systems directly to ad publishers. When a new media plan is ready to go live, Fluency automatically generates campaigns with your naming conventions, targeting and creative already applied.
Automate campaign management
When real-world conditions change, like inventory levels or new creative landing in your DAM, campaigns are automatically updated. No manual monitoring, no lag, and no missed updates. Everything is executed through Fluency’s deterministic system, which means campaigns run exactly how you want.
Monitor, manage and optimize 24/7
Offload busywork like pacing updates and campaign optimizations to agents while keeping human teams firmly in control. You can make portfolio-wide updates and get prioritized alerts for pivotal issues that you can fix instantly, all through one UI with integrated AI to expand your team's impact.
Everything you need to scale your advertising with confidence
Work more efficiently and eliminate errors with a single operational system for campaign execution, reporting, budget pacing and agentic workflow automation.
Scaled campaign execution
Create, launch, and manage multichannel campaigns directly from over 1 million supported data sources, with dynamic inventory and campaign changes that adjust in real time.
Automatically generate and test new content based on live data. Set custom rules and business logic to launch, pause, or optimize campaigns instantly across ad networks.
Interact directly with end advertisers and local clients to consolidate and expedite change requests and implement at scale.
Unified cross-channel reporting and monitoring
Address issues with one click before they cost your business. Get prioritized notifications and alerts for all major ad channels on key events like performance anomalies, CTR drops, or zero-spend campaigns.
Quickly identify opportunities, performance shifts, and emerging trends within one system. You can also fully integrate all Fluency data with your current business intelligence tools.
See multichannel performance data in one place and automatically deliver custom, agent-built reports to stakeholders.
Automated budget management
Keep your entire portfolio pacing flawlessly with zero manual intervention, shifting your team's hours to high-value work.
Eliminate budget runaways or costly client credits. Built-in safety guardrails automatically pause spending as soon as approved limits are met.
Automatically create data-driven, client-ready budget proposals, complete with markups and performance forecasts for impactful presentations.
Centralized control and visibility
Update localized radius targets, seasonal ad copy, or geo-specific creative variations across hundreds of locations simultaneously. Set up temporary creative variations and schedule them to turn off when a promotion or special event ends.
View and resolve critical issues for all your search, social, and programmatic accounts from one place. Create custom alerts for your most important KPIs to stay responsive at scale.
See and control your entire cross-channel advertising operations from a single system, all while keeping brand and strategy guardrails locked in.
Trusted by top advertisers to manage $3 billion in annual ad spend
See why top agencies and in-house teams execute with Fluency.
Dealer.com delivers solutions for over 3,000 customers, backed by the best dataset in the industry. The key is putting it to use in a way that drives client outcomes. That’s why our partnership with Fluency is absolutely critical.
AVP Dealer Marketing Operations
The things that used to take us weeks to do now take us hours, maybe minutes. Those improvements allowed us to restructure and better serve our client.
Media Manager
We're able to spend more time focusing on strategic work. We can test different audiences, executions, strategies, and frameworks within the whole ecosystem without it taking a team of 10 and hundreds and hundreds of hours.
Senior Director of Growth Marketing
With Fluency, we have way more opportunities to say yes to things because we don’t feel constrained by time, money, or headcount.
SENIOR MARKETING MANAGER
We've substantially reduced program costs, while improving measurement and reporting. Best of all, our performance has never been better.
Chief Marketing Officer
News & resources
The Deterministic Execution Layer: How to Safely Connect AI Agents to Ad Platforms
Using Meta's Opportunity Score to Improve Campaigns, Ad Sets, and Ads
Safely Scaling Agentic Automation and AI in Advertising: Your 4-Step Framework
Fluency Remains G2 Category Leader in PPC Enterprise and Mid-Market Summer 2026 Reports
Fluency Named Finalist for ‘Rookie of the Year’ in Docebo’s 2026 Inspire Learning Awards
Fluency Progresses Agentic Automation Strategy with Appointment of Ad Tech Veteran Eric Picard as SVP of Product
