Situation: A leading agency encountered several challenges, hindering its growth and campaign execution capability
CyberMark is Phoenix's premier digital marketing agency, with a core focus on helping franchises, emerging brands and small-to-medium businesses expand their digital presence through custom local advertising. Founded in 1994, CyberMark has helped thousands of businesses grow with digital marketing strategies — including website design and development, market research, SEO, PPC, email marketing and social media management, conversion rate optimization, franchise internet marketing, and more.
Highlights
Challenge: Overcoming roadblocks in efficiency, scalability, and brand integrity
As agency partner to over a dozen franchise brands, CyberMark needed a way to bring technology and strategy together to help their clients grow. But with hundreds of locations to manage, the agency was encountering several operational challenges that made it difficult to continue delivering a quality experience with existing resources.
The agency grappled with time-consuming manual campaign builds that could span weeks to complete. Forced to translate client strategy into static operational templates that would then be uploaded into each ad channel, the team routinely needed to execute seasonal and evergreen campaigns across hundreds of separate accounts — a volume that proved unsustainable to maintain or grow without a centralized operating system powered by automation.
These manual campaign builds also made it difficult for CyberMark's advertising strategists to deliver campaign customizations and ensure brand compliance across its account base. With every manual process, the CyberMark team was losing valuable time and capacity that would be better served driving strategy or capitalizing on marketing opportunities.
When time-consuming processes and rising resource demands started causing inefficiencies and client frustrations, CyberMark realized it was time to invest in a centralized operating system driven by automation. Advancing their technology was essential to uphold the agency's core value of offering custom multi-location campaigns and, most importantly, to enhance performance and foster brand growth.
Solution: Evolving marketing strategies and existing workflows with technology
To address their challenges, CyberMark turned to Fluency for help with streamlining workflows and launching campaigns more effectively. Automation played a critical role in addressing the manually labor-intensive nature of building campaigns, thereby allowing Cybermark to scale its operations and increase efficiency.
Fluency’s Blueprints technology was core to the solution. Blueprints allowed Cybermark to transform its static operational playbooks and data sources into a dynamic, automated workflow. Instead of manually inputting campaign data, CyberMark strategists could orchestrate an overall strategy. Because the data was automatically input into Fluency’s Blueprints, multi-location campaigns could be launched almost instantly — significantly streamlining once misaligned or cumbersome processes. This innovative approach not only saved time but also enhanced the overall efficiency of their operations. The new ability to execute, analyze, and manage campaigns on a centralized platform facilitated scalability and improved strategic execution, enabling Cybermark to achieve its marketing objectives more effectively.
"Fluency transformed our workflow to streamlined efficiency, helping us to eliminate errors and operational headaches. The partnership with Fluency has also helped our team shift our focus from extinguishing daily fires to advancing our strategic goals and achieving better results for our clients." Brittany West, Sr. Director, Marketing Services at CyberMark
Result: 80% time savings with campaign setup and execution
The partnership with Fluency marked a significant milestone in the evolution of CyberMark's marketing strategies. By leveraging Fluency’s technology, CyberMark saw significant improvements across the board. The volume of campaigns increased with the same or even reduced effort. Fluency Blueprints has also been instrumental in transforming CyberMark's approach by translating their playbook into a technical workflow, ensuring execution from a central hub. This automation has been a key component in scaling account builds efficiently.
With Fluency’s technology on their side, CyberMark has significantly improved their operations, reducing the time needed for both setting up and executing each campaign from 10 hours to 2 hours — which translates into 80% time savings for campaign setup and execution. Other notable benefits observed include:
- Decreased campaign errors on new launches by 99%.
- Achieved a 33% average increase in conversion rates following a strategy refresh for a beauty brand with over 100 locations.
- Increased conversions by 80% year-over-year for a construction brand after implementing new blueprint campaigns.
- Cut the time required to onboard a new franchise brand by 30%.
This partnership with Fluency has also led to enhanced retention of both clients and team members, thanks to more efficient processes. As a result of the partnership, CyberMark is positioned better than ever to help brands grow, pairing powerful technology with years of expertise and proven strategies in the franchise space.
"The ability to make changes across an entire portfolio, whether that's multiple accounts or various assets within one account, especially in bulk actions like location targeting, is a huge improvement from our previous processes. Previously, making adjustments meant switching between platforms like Facebook and Google in separate tabs. Our team really values these quality of life improvements. The small tasks that can unexpectedly take up much of your day, like what seems like a five-minute task can become complex, involving multiple tabs, follow-ups, and double-checking. But with Fluency, bringing these tasks together on a single platform has significantly streamlined our operations.” Brittany West, Sr. Director, Marketing Services at CyberMark
Fluency is the leading provider of digital advertising automation and management solutions for organizations that run large digital media portfolios. The only solution that combines purpose-built Robotic Process Automation for Advertising with AI, Fluency eliminates repetitive and time-consuming tasks and enables precision execution. The result drives groundbreaking scalability, time savings, operational efficiency, and profitability.
