Build Your Digital Workforce

March 25, 2025
1:00 PM EST

Despite advancements in advertising channels and capabilities, new research reveals that inefficient workflows are hindering execution and performance. Teams often face challenges in launching, managing, and reporting on campaigns at scale—largely due to manual processes and disconnected systems.

While automation and AI have shifted the paradigm, the key question remains: how can these technologies be effectively applied, and what are the top agencies doing to succeed?

In an exclusive webcast with AdAge, we’ll unveil the proven playbook top agencies use to build a digital workforce that supports and enhances existing teams for critical workstreams, including:

  • Why automation and AI are a force multiplier—not a replacement—for your team
  • How to identify specific workstreams where AI “agents” and automation can drive 90% more efficiency in ad execution, without adding risk. 
  • Key AI and automation use cases to save time and improve profitability.
  • How to use technology to scale your multi-channel strategy where it matters most: search, programmatic, and social

Event Speakers

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Heather Chevalley
VP, Growth

Speaker headshot
Eric Mayhew
President & CPO

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About Fluency

Explore how Fluency drives scalable advertising execution across all key advertising channels. Which advertising workflows it can automate and reviews from current Fluency partners.

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Your guide to evaluate ad tech incorporating user ratings from G2. This includes product features to look for and how to approach your organization’s journey to operational transformation

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