Tools for Internal Teams with Outsized Dreams

In-house and enterprise marketing departments often find their goals—maintaining consistency and quality inside a massive volume of customized campaigns—at odds with the people and time they have to achieve them. Fluency can optimize the efforts of their teams through a more efficient, scalable, and configurable platform.

The Automation Transformation

Enterprise ad campaigns put tremendous strains on the teams tasked with planning, implementing, and maintaining them—regardless of whether those teams are in-house or inside an agency. Fluency’s unique Robotic Process Automation for Advertising platform removes the burdens (and considerable liabilities) associated with manual tasks, freeing your people up so they can concentrate on higher-value work, without an increased level of investment.

The Friction-free Path Forward

Your enterprise didn’t become an enterprise by ignoring opportunities. As your search for a seemingly elusive combination of savings and gains—both incremental and exponential—leads you to automation, we can help guide you and your marketing staff down the path from initial exploration to data ingestion, and on to full-on implementation so effortlessly, you’ll wonder why you didn’t do it sooner.

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Don't Let Limited Headcount Limit your Marketing

Our automated platform helps internal ad ops teams of any size realize massive improvements in their ability to scale. From setting up national promotions to cross-platform alignment of customer attributes, through to regional campaign customization and, of course, campaign launches, Fluency can revolutionize the way you view volume.

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Accurate. Consistent. Compliant.

National brands trying to win in local markets face a gauntlet of challenges. You’re trying to maintain the quality and accuracy of the message while also making sure it’s tailored to those markets. You need to keep the brand front-and-center, yet you also have to contend with regulatory considerations. And for every new location, franchise, or region you need to reach, your work multiplies. Fluency can help you navigate this complex—and constantly changing—landscape, turning pain points into a thing of the past.

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Ready to Rock?

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Everything you need to drive efficiency and consistency.

End-Client Collaboration

No matter if you’re used to Distributed Marketing functionality, a Collaborative Marketing Portal, or something in between, Fluency’s CoLab has you covered. With CoLab, our partners can easily and strategically inform specific changes at a local level.

Site Tagging

Site-Tagging: difficult…clumsy…and the foundation of success in digital marketing. Fluency safely and accurately automates site tagging at any scale, eliminating one of your campaigns’ most elemental threats.

Flexible Data-centric Advertising

We’ve built the most flexible data ingestion engine on the planet so business can easily leverage all their data—regardless of format—to drive unique content changes at unlimited scale.

Custom Ad Copy

“How do we add this [offer] to this [brand] from this [date] to this [date]? How do we ensure each [region] or [specific location] offer is unique to these [accounts]?” If you’ve got questions about custom fields, Fluency IS the answer.

A/B Testing

While universally recognized as important, A/B testing is rarely available at scale. With Fluency’s platform, partners can quickly test and adopt everything from content variations to channel changes (like ETA to RSA) on any segment of their campaigns.

Account Launches

Imagine a world where manual launches—and all their inherent limitations—are a thing of the past. At the push of a button, Fluency’s RPA4A technology lets you launch unlimited accounts —with an unlimited amount of customized content—all at once.

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What Our Enterprise Partners Say

“

It’s much smoother sailing with Fluency Blueprints—something that stood out from other solutions. And it gives us more time to focus on high-value innovation and growth strategies, rather than repetitive manual tasks.

Cassie Allinger

Senior Digital Director, Wedgewood Weddings & Events

“

Working with Fluency saved us a considerable amount of time, moneyand resources. Using their unique platform allowed us to scale ouradvertising strategies while delivering on our mission to put the valueback into our customers hands. This was a home run for our business.

CK Gordon

Director of Digital Marketing Performance, Carlotz