Managing digital ad programs may seem dynamic and exciting, but for campaign managers, it’s often a high-stakes balancing act. Juggling multiple platforms, disparate data sources, and countless campaigns across channels has campaign managers in a relentless race against time. 

Add the constant demands to customize ads for different locations, manage fluctuating inventory, and adhere to compliance regulations…it’s no surprise campaign managers often feel overwhelmed. These daily demands lead to inefficiencies, errors, and burnout. 

The reality is that a campaign manager’s workload hasn’t evolved alongside the changes in today’s fast-paced advertising environment. They’re spending so much time doing complex and time-consuming work when what they need is time to focus on what really matters: driving strategy and business growth.

Enter Blueprints: 

Goodbye manual management, hello automation

Fluency’s Blueprints eliminates outdated, error-prone, and tedious workflows by automating the delivery of data-powered advertising. Designed for multi-location advertisers, Blueprints seamlessly integrates ad data, assets, and strategies across major platforms in one streamlined interface. 

This integration eliminates manual data entry, enables real-time updates, and ensures brand consistency. As a result, campaign managers can reclaim valuable time, improve portfolio performance, and deliver superior service at scale—all while never missing valuable opportunities in real time.

Streamline, scale, and succeed: 5 ways Blueprints changes the game for campaign managers

Let’s explore the top five ways Blueprints empower campaign managers to achieve better outcomes with greater efficiency.

1. Automate campaign updates to save time and eliminate errors

Blueprints automate critical tasks like updating keywords, swapping creatives, adjusting bids, scheduling ads, and editing ad copy across platforms. Automating these tasks significantly reduces manual work, minimizes errors, and ensures campaigns are always optimized—without requiring constant intervention.

2. Centralized data and sources

Data fragmentation is a common challenge for campaign managers. When data lives in multiple sources, it’s difficult to maintain accurate and up-to-date campaigns that incorporate evolving price adjustments, inventory levels, or new promotions. 

Blueprints centralize data from all sources, enabling real-time updates without the need for manual synchronization across platforms. This ensures that campaigns stay relevant and accurate across every touchpoint, fostering improved client confidence and satisfaction.

3. Scale your portfolio while maintaining compliance and control

For campaign managers in complex verticals, Blueprints make it easy to scale operations while retaining full control. 

Pre-built rule sets and governance features ensure campaigns adhere to strict brand and legal guidelines. Real-time insights into ongoing and completed launches allow campaign managers to view, QA, and troubleshoot across publishers in one view. This simplified process ensures consistency across the board.

4. Get to market 90% faster

Launching new accounts or campaigns is often a time-consuming process, requiring weeks of preparation and manual data entry. Blueprints eliminate key manual bottlenecks by enabling campaign managers to launch accounts, campaigns, ad groups, and ads with unprecedented speed. 

Whether launching hundreds or thousands of accounts, Blueprints help campaign managers meet client demands instantly (without the need for lengthy setup processes and delays). Human workload capacity is no longer your limiting factor in scale. 

5. Unify campaign management across all channels 

Managing campaigns across multiple platforms is cumbersome and can lead to disjointed customer experiences. Blueprints resolve this by providing a single interface for campaign managers to launch and optimize all cross-channel campaigns. 

This holistic approach eliminates inefficiencies and provides a clear line of sight into portfolio opportunities. By consolidating everything into one platform, campaign managers can optimize performance and streamline operations across every touchpoint. This enhances both efficiency and effectiveness across their entire advertising strategy.

Blueprints in action:

How Cybermark’s campaign managers reduced setup and execution time by 80%

At Cybermark, a multi-location digital marketing agency, manual workflows consumed valuable time and limited campaign managers’ ability to focus on strategic growth. After adopting Blueprints, they transformed their operations by automating budget management, campaign execution, and account launches that previously dominated their days. 

This shift allowed their campaign managers to focus on strategic initiatives, resulting in:

• 80% time savings in campaign setup and execution
• 99% reduction in campaign errors on new launches
• 33% conversion rate improvement for a national, multi-location beauty brand
• 80% year-over-year increase in conversions for a construction brand

These quality-of-life improvements helped the Cybermark team shift their focus from extinguishing daily fires to advancing strategic goals and achieving better results for their clients.

Elevating the role of campaign managers with Fluency Blueprints

The daily balancing act campaign managers face can be exhausting. Fluency Blueprints offer a transformative solution to alleviate the most time-consuming or laborious challenges facing advertising campaign managers today. 

By automating tedious workflows, centralizing fragmented data, and streamlining cross-channel management, Blueprints empower campaign managers to reclaim their time. This shift allows them to refocus on strategy and innovation, elevating their role from task executors to strategic leaders who drive superior client outcomes and unlock new levels of growth for their business.

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