Digital ad spend is projected to increase 2024, with growth of non-endemic channels and the emergence of rich media formats creating new opportunities to drive consumer engagement.
However, this growth will create challenges and increased performance expectations for agencies, who will be required to execute ever-more complex campaigns and drive personalized experiences while adhering to strict privacy and brand safety requirements.
In this session, hosted by AdAge, our Co-founder and Chief Product Officer Eric Mayhew and VP of Engagement and Channels Andy MacLeay demonstrate how to apply automation and AI to help agencies overcome these operational challenges. Through proven use cases they illustrate how to dramatically improve multichannel advertising efficiency at scale while adapting to the changes ahead:
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