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Ad agencies face unprecedented capacity challenges in today's rapidly expanding landscape, especially in the midst of operational complexity and emerging digital channels. Andy MacLeay, Vice President of Engagement and Channels at Fluency, showcases how automation enables locally targeted advertising at scale in this MarTech digital event. MacLeay explains how automation, specifically through Fluency’s Blueprint system, empowers ad strategists to manage multiple campaigns with ease, streamline tedious manual processes, and unlock efficiency and performance. He also walks through two real-world examples of success.
Watch this video to learn how:
• Automation can help you manage hundreds or thousands of campaigns simultaneously, saving up to 90% in execution time.
• Automating campaign workflows saves time while improving core metrics like click-through rates (CTR) by over 30%.
• Teams can deliver locally targeted ads at scale with automation, driving highly specific, localized campaigns without overwhelming workloads
• Dealer.com, a Cox Automotive brand, saved 550 hours by automating the launch and management of a new channel (Amazon Sponsored Display) across 1,000+ locations, reducing manual workload without sacrificing quality.
• Integrating automation into creative asset management and compliance ensures the right ads reach the right publishers while minimizing manual input and errors.
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