Situation: a unique franchise and multi-location marketing solution sought to refine campaign workflows for improved strategic planning and creative outcomes.
An agency focused on franchises and multi-location brands, Five Mile Marketing helps its clients scale through integrated digital marketing strategies tailored to each individual client.
Five Mile Marketing was founded in 2017 by Curt Feather, and its portfolio spans a diverse range of industries—with a focus on local advertising. From SEO and content marketing to social media management and PPC campaigns, Five Mile Marketing is dedicated to propelling businesses to new heights in the digital realm.
Highlights
Challenge: Overcoming operational hurdles and reducing launch time of key campaigns
In turning to Fluency, Five Mile Marketing faced the significant challenge of deploying new creative content across hundreds of accounts and multiple marketing platforms efficiently. Its existing process was time consuming and prone to errors and inconsistencies from location to location, posing a constant hurdle to scalability and operational efficiency — especially because it monopolized valuable time and resources to fix errors once they were discovered.
The Five Mile Marketing team aspired to not only mitigate errors, but significantly reduce the launch time of their campaigns from its 5 to 10 day process, with fewer mistakes. In order to do this, Five Mile Marketing needed a solution to transform cumbersome manual tasks into a streamlined, automated process.
Solution: Streamlining operations and boosting performance with automation
Five Mile Marketing’s collaboration with franchise systems has underscored the importance of enhanced speed-to-market to significantly amplify their competitive edge. Their team needed the ability to launch new campaigns, ads and landing pages across a diverse client base.
Fluency helped Five Mile design a solution that activated and scaled its data-driven approach, so that it could drive better outcomes while ensuring their ability to respond immediately to changing market demands and opportunities.
The process involved the creation of marketing campaign blueprints, which is then implemented across all franchise locations. This method facilitates the aggregation of unified data that enable them to derive deeper insights into marketing efficacy and make more informed, swift decisions. This strategic approach leads to enhanced and more uniform performance across the franchise system, ensuring a cohesive brand experience and optimized results for their clients.
Five Mile Marketing is now meeting their goals in streamlining their operations and boosting their overall performance. Previously, creating campaigns and ads manually led to errors and inconsistencies across locations. Now, the team can create their marketing campaigns at scale across multiple advertising platforms, thereby mitigating errors and fostering a more unified and efficient marketing strategy.
“We can deploy ads to large multi-location clients in minutes, versus days. This has allowed us to test more creatives, funnels, and landing pages and improve performance for our clients. I never expected to get the level of support we received. They have gone above and beyond our expectations.” - Curt Feather, Founder at Five Mile Marketing
Result: Revolutionizing operational efficiency and scaling impact with Fluency
Five Mile Marketing team has significantly improved its operational efficiency and effectiveness in launching new campaigns, ads, and landing pages. Previously, a launch process would take 5-10 business days to get off the ground. Now, they’re capable of deploying campaigns for large franchise systems within minutes. This enhanced efficiency enables their team to engage in rapid testing — creating tests in a matter of hours or days as opposed to weeks or months. Without automation, the business landscape at Five Mile Marketing would look drastically different. The company would need to employ a sizable team of ad managers dedicated solely to the creation and day-to-day management of campaigns.
By leveraging automation, the Five Mile Marketing team has also reduced errors and minimized manual mistakes. In addition, responsiveness to market changes has dramatically increased, allowing for quick adaptability and optimization. These process improvements have led to key outcomes, including:
- A 30% boost in performance within the first month alone with the adoption of Fluency’s notification-based feature
- A 30% increase in lead and impression performance within the first month for a major client with a 200 location franchise system
- Lead and impression performance has improved 250%
With the partnership, Five Mile Marketing has fundamentally shifted where the team directs their efforts, pivoting from manual campaign management to focusing on strategy and creative development. This shift has not only optimized resource allocation but also enhanced client outcomes because of the superior level of customer service they can provide.
These efficiency and performance gains have enabled the company to allocate more resources toward growth: They can now confidently increase client acquisition while delivering on their core value proposition of bespoke strategy and execution for multi-location brands.
“Fluency is the only platform I found that was both robust and flexible. We tried every platform on the market; this was the only one that met our needs.” - Curt Feather, Founder at Five Mile Marketing
Scale your digital advertising efforts with Fluency
The decision to partner with Fluency was clear-cut, driven by the platform's unique blend of robustness and flexibility — qualities that were unparalleled by any other solution on the market. When asked what Five Mile Marketing appreciated most about their partnership with Fluency, and how it’s been unique, Five Mile’s founder Curt Feather noted: "It’s the best service we’ve ever received. Not just from any software provider, but from any vendor we ever worked with. Fluency is made up of a super smart, responsive and knowledgeable team. I feel like they are an extension of our agency." These experiences underscore why Five Mile Marketing’s founder passionately recommends automation to other organizations looking to revolutionize their operational efficiency and scale their impact.
Fluency equips both agencies and enterprises alike with all the necessary tools to expand their advertising efforts—bringing unparalleled quickness, adaptability, and accuracy to scale ad operations. If you're interested in learning how Fluency can scale your digital advertising, get in touch with our team today.
