Burlington, Vermont - January 27, 2025 — Fluency, the leading digital advertising operating system for agencies and large enterprises, today announced it ranked no. 4 on Ad Age’s Best Places to Work 2025 list for companies with up to 150 employees.
Ad Age’s Best Places to Work spotlights the top advertising, marketing, and digital tech companies fostering a positive workplace culture, prioritizing employee growth, and providing exceptional benefits. While Fluency has been recognized in the past year as an outstanding place to work by other organizations, including Inc., Built In, and VermontBiz, this is the first time the company has landed on the prestigious Ad Age Best Places to Work winners list.
“We’ve put a lot of thought, intention, and work into shaping Fluency into the company it is today,” said Mike Lane, Fluency’s Chief Executive Officer and co-founder. “Knowing that our team wants to share how much they love working here is the highest accolade any founder could hope for. Ad Age’s recognition of our team’s sentiment is an incredible honor.”
In addition to being #4 overall, Fluency also ranks #1 in Vermont, #1 in New England, and #1 for Ad Tech for all companies with 150 employees or less.
The winners—top companies with 150 or fewer employees and top companies with more than 151 employees—reflect the highest overall numerical scores based on an analysis of questionnaires submitted by employers and survey responses from their employees.
The award recognizes companies that “embrace the individuality of their workforce with a myriad of solutions—offering employees tools for professional productivity along with benefits and policies attuned to their personal lives,” according to Ad Age. The scoring system factors in employee responses on topics including pay and benefits and seven other core focus areas (80% of the score) and a company’s policies and practices on areas including pay and benefits, work/life balance, recruitment, training and development (20% of the score).
“The companies on Ad Age’s 2025 Best Places to Work list have shown a deep commitment to building workplaces where employees truly want to be—no small feat in today’s challenging labor market,” said Dan Peres, president of Ad Age. “Earning this recognition isn’t just a win for company culture; it also strengthens an organization’s reputation, making it a more attractive place for top talent.”
Fluency's commitment to employee growth and development is core to its mission to enable advertisers to improve scalability and performance across their paid media strategies through a connected operating system. By investing in our team's professional development, we foster an innovative environment that directly translates to exceptional solutions for our clients.
Fluency prioritizes employee advancement through comprehensive career opportunities, flexible working hours, competitive compensation, and an award-winning health and wellness program. This multi-pronged approach to employee engagement and satisfaction ensures that our teams can help our clients achieve their goals, reduce redundant or mundane work, and find more joy in their jobs.
“Fluency’s people-first (and remote-first) approach is living proof of the concept that when you take care of your employees, your employees take care of your business,” said Michelle Arnold, Head of Talent at Fluency. “This recognition from Ad Age highlights the fact that our employees feel valued and appreciated every day. It also reflects Fluency’s dedication to creating a positive, respectful, and supportive work environment for everyone.”
About Fluency
Fluency is the leading digital advertising operating system for organizations that run large digital media portfolios. As the first solution to combine Robotic Process Automation for Advertising and AI, Fluency addresses critical advertising operations challenges by streamlining repetitive and time-consuming tasks associated with digital advertising management and optimization. The result is an easily scalable system that has helped a wide range of clients achieve unprecedented time savings, operational efficiency, and profitability. For more information, please visit www.fluency.inc.
About Ad Age
Created in 1930 to cover a burgeoning industry with objectivity, accuracy and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting.
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