Building a robust full-funnel advertising strategy in today's landscape requires using both Google Display Network and programmatic DSPs (demand-side platforms). Combining the strengths of these two platforms gives you the ability to effectively target audiences at any buying stage.
Managing multiple advertising platforms, though, comes with a whole new set of operational challenges. Fluency simplifies these complexities, enabling you to quickly and easily scale campaigns across thousands of accounts without clogging manual workstreams.
With automation, you can build upon the security you feel with GDN while accessing many more publishers and formats via programmatic DSPs. Automation ensures that your playbook is being followed to a T (without adding more time-consuming tasks), even as you and your teams explore new territory.
Fluency VP of Engagement and Channels, Andy MacLeay, outlines how automation makes it possible for advertisers to reap the benefits of both programmatic and GDN in this short video.
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