Heather Chevalley, AVP of Growth at Fluency, outlines what's possible when automation and data power your digital advertising.
When you're busy just trying to keep campaigns up and running, leveraging data becomes an afterthought.
Thinking, working, and planning strategically is hard if your day is clogged with "check the box" tasks. Are ads delivering? Are budgets pacing correctly? Have we caught and resolved any compliance issues?
Data-powered advertising looks completely different than what your day-to-day looks like today. For instance, you don't have to worry about implementing updated customer budgets because it's already updated from your source data. You don't have to check budgeting and pacing multiple times a day and make manual adjustments. Instead, you can make strategic decisions based on real-time data that propel your efforts forward.
It's time to put time back into your day for improving advertising, not managing just managing it.
