Fluency has partnered with AW360 for a four-part podcast series called Accelerating Ad Ops: tech-enabling your teams to deliver more results at less cost. In each episode, you'll learn from our in-house experts and successful clients on how tech enables advertising teams to deliver more results at less cost.
In this first episode, Eric Mayhew (Chief Product Officer, President, and Co-Founder at Fluency) sits down with host Richard Larsson to discuss the current state of AI and automation within digital advertising.
Many people assume that AI and automation serve the same purpose in digital advertising. However, AI and automation both play distinct roles in daily ad operations processes—and you need both to work together to achieve scalable success.
This episode dives into use cases for AI and automation in ad ops and busts some common myths about these two vital technologies.
Tune in now to learn:
- How AI complements automation for a robust, compliant advertising strategy
- Key considerations for automating within walled gardens vs. through a centralized platform
- How to mitigate the inherent risks of using AI
Listen now:
Tune in above or listen on our preferred platform below:
Listen on Spotify
