Leading Digital Advertising Operating System recognized for pioneering automation and operational efficiency.
Burlington, Vermont – October 17, 2024 — Fluency, the leading digital advertising operating system for agencies and enterprises, was named one of only four finalists for the Amazon Technology Innovation Award at the 2024 Amazon Ads Partner Awards. This category celebrates partners who solve specific advertising challenges by building inventive, scalable automated technical solutions to help multiple brands improve results. The finalist recognition highlights Fluency’s groundbreaking advancements in advertising automation, transforming how large-scale digital ad programs are executed.
"We are honored to be recognized by Amazon for innovation that drives great advertising outcomes," said Mike Lane, CEO of Fluency. "As an Amazon partner, we look forward to continuing to help our clients to scale their programs seamlessly across Amazon, and achieve unparalleled efficiency through automation."
Fluency’s finalist designation underscores its leadership as the only comprehensive digital advertising operating system powered by Robotic Process Automation for Advertising (RPA4A). With RPA4A, agencies and enterprises can scale their advertising operations while eliminating many manual tasks that traditionally bog down the advertising process.
With Fluency, clients can execute intricate, cross-channel campaigns at scale, optimize performance with AI, and achieve exceptional time savings. This allows ad teams to focus on strategy and client success.
Driving Amazon Ads innovation with Fluency Blueprints
Fluency’s proprietary Blueprints solution was a key contributor to being a finalist for the Amazon Technology Innovation Award. Blueprints automate the creation and management of complex campaigns, integrating real-time data to ensure high precision, speed, and scalability. Fluency’s clients have reported over 90% time savings in launching accounts, with continued improvements in ad performance and reduced operational burdens.
In a recent example, Dealer.com by Cox Automotive leveraged Fluency’s Blueprints to launch and manage over 1,100 localized Amazon Sponsored Display campaigns across Ford and Subaru dealerships without increasing manual workload. Automation drastically reduced campaign setup times from weeks to minutes, saving Dealer.com over 550 hours in campaign creation.
"It’s important to work with a partner who not only has expertise in Amazon Ads products and services but also understands our specific needs and can contribute to our growth," said Ben Gilbert, Senior Director of Advertising Innovation at Dealer.com. "Fluency has been an invaluable partner in helping us optimize our Amazon Ads campaigns and achieve exceptional results for our clients."
Enabling advertisers to thrive
As an Amazon Ads partner, Fluency will continue to invest in innovation that allows advertisers to leverage Amazon audiences and advertising capabilities with greater efficiency. "We’re proud to be in such great company with the Amazon Ads community," said Lane. “Our goal is to stay ahead of industry trends and challenges, helping our clients thrive in a rapidly changing digital advertising landscape."
About Fluency
Fluency is the leading digital advertising operating system for organizations that run large digital media portfolios. As the first solution to integrate Robotic Process Automation (RPA) and AI for advertising, Fluency addresses critical challenges by streamlining repetitive and time-consuming ad management and optimization tasks. This allows clients to achieve unprecedented time savings, operational efficiency, and profitability at scale. For more information, please visit www.fluency.inc.
About the Amazon Ads Partner Awards
The 2024 Amazon Ads Partner Awards recognize the media and creative agencies, as well as AdTech and solution providers, that drive innovation and growth for advertisers. The award program shines a spotlight on Amazon Ads partners who have pioneered innovation for their clients, showcasing their success stories and celebrating these achievements within the advertising community.
