Just as digital advertising transitioned from print to digital, we're now at the cusp of another transformative shift: from manual to automated advertising operations.
Teams are stretched thin trying to coordinate efforts across channels. Processes are growing exponentially more intricate, making it hard for your teams to be efficient and deliver key results. As labor costs rise and media budgets shrink, can your agency afford to continue using manual operational processes?
Eric Mayhew, Chief Product Officer and President at Fluency, explains why now is the time for agencies to adopt AdOps automation:
- Restate your agency's value: Automation enhances your agency's unique value proposition by freeing teams from redundant tasks so they can focus on strategy.
- Customize every campaign at scale: Tailor campaigns more effectively with data-driven insights, AI-recommended optimizations, and bulk editing tools.
- Give strategists time to move the needle: Reducing (or fully eliminating) tedious and time-consuming tasks allows your top talent to give more attention to high-value tasks.
- Seamlessly integrate all your data sources: Streamline data integration from multiple sources for a more accurate and holistic view of campaign performance, real-time improvement notifications, and generating customer reports in one click.
Those advertisers who transitioned from print to digital early fared far better than the latecomers. Your agency stands at a pivotal moment, balancing between manual processes and the transition to automated advertising operations.
Watch this short video to learn why early adoption is crucial for your agency's long-term success.
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