Disconnected systems and manual processes can hold your advertising operations team back from achieving the best possible results for customers. New research shows that reporting, campaign launches, campaign management, and budgeting are typically the biggest bottlenecks advertisers face when trying to scale execution and profitability.
Fortunately, AI agents and automation offer tangible and scalable solutions. By integrating these tools into core advertising workflows, you can boost team productivity, scale multi-channel campaigns efficiently across your entire portfolio, and stay in full control of your strategies.
In this exclusive webinar from Ad Age and Fluency, learn how top advertising companies bring automation and agentic AI together as a digital workforce that enhances and supports team members across essential workstreams. Join Eric Mayhew, CPO and President of Fluency, and Heather Chevalley, VP of Growth at Fluency, as they discuss the most important factors for advertisers to consider when building their digital workforce with AI agents and automation
The webinar covers:
- How automation and AI make your team more efficient instead of replacing them
- Identifying key workstreams where AI agents and automation can remove operational friction
- AI and automation use cases showcasing how agencies have increased profitability, improved efficiency by 90% without risk, and saved time across multiple tasks.
- How to use technology to scale your multi-channel advertising strategy for search, programmatic, and social
Timestamps:
0:00 Introduction to AI agents in advertising
1:06 Agenda and overview
1:50: About Fluency's Digital Advertising Operating System
6:08 Biggest challenges scaling advertising operations
7:48 How agentic AI and automation can improve and scale AdOps
11:35 Integrating AI agents into ad teams as a digital workforce
18:20 Digital workforce use case: 90% reduction in report creation time
25:20 Key workflows for agentic AI and automation in advertising
34:05 How to build your digital workforce framework (3 steps)
41:40 Key takeaways
42:42 Q&A with Eric Mayhew and Heather Chevalley
