If you're still managing budgeting processes with spreadsheets and manual adjustments, you're likely sinking 35% of your workweek into budgeting alone. Budgeting automation can help you achieve greater pacing accuracy without the hassle of manual processes.
With budgets constantly shifting in real time, your team can't afford inaccurate pacing. Overspending can impact profitability and customer morale, while underspending might affect billing and overall business performance.
There's also the emotional toll that budgeting tasks take on your team. When budgets are blown, it can spark tough conversations and create stress among team members.
In this video, Brian McVey (Fluency's Chief Revenue Officer) explains how budgeting automation can help you:
- Achieve a higher spend-to-budget rate, consistently spending 99% (or more) of every budget
- Focus on campaign performance optimization instead of getting bogged down in the details of budget management
- Free up resources so that teams can concentrate on strategic initiatives, creative content, and client relationships—all of which ultimately drive better business outcomes and customer satisfaction
It's time to budget smarter, stress less, and improve performance with automation.
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